“The Aikido of Marketing: Go where your customer is and your competition is not willing to go!” Martin Brossman
Join me as I prepare to participate in my third Indigenous Fashion Week in three years. It’s an honor and privilege that I don’t take lightly to represent the textiles cultural traditions of the dispersed and scattered historical North Carolina Tuscarora Confederacy. I teach workshops demonstrating color transformation on cloth from plants, flowers, nuts and insects. My Momma taught me that if we witness transformation before our eyes, it gives us hope that regardless of our present circumstances, we can transform our lives. The lessons my mother, two grandmothers, a great-grandmother and the elder women in their circles taught me through creating color, stitching and cooking are life lessons that enable me to be strong and resilient. It was my dying mother’s prayer that I share our survival stories through creative hands experiences associated with natural dyeing and stitching.
This season, I’m enlisting technology to help me share my journey to Indigenous Beauty, Fashion and Design Week at Otahpiaaki 2019 in Calgary, Canada. The theme this year is Isstoiyitahsinni or Winter Count. Indigenous Fashion is a gathering place that includes intellectual, physical, emotional and spiritual connections to the patterns, designs and garments we choose to wear.
I will be broadcasting live on Facebook and Instagram showing what I’m doing and why I’m doing it with a weekly Fiber Fridays where you can ask me questions. At long last, I’ve figured out how to make videos of my creative process to post on YouTube even though I’m working solo. And, I will be podcasting once a week on my new channel Seed2Runway. I will share educational information about events, creative processes and indigenous design elements and interview movers and shakers from the world of indigenous fashion who inspire and influence me.
So where do I begin. I took three workshops sponsored by my local Small Business Center at Wilson Community College:
- Google Tools for Your Small Business taught by Melaine Diehl
- Marketing Your Small Business: Creating Raving Fans and Repeat Business taught by Martin Brossman
- Easy Steps to Podcasting: Your Own Web-Based Radio Show for Small Business Owners taught my Martin Brossman.
- Online Resources: NC Small Business Training | Apple Podcaster Support | The 27 Steps to Get Your Podcast on iTunes
- Podcast Hosting: Buzzsprout (Hosting, Promoting & Tracking)
I purchased the Seed2Runway domain from Google Domains for my podcasts, which in my opinion is better than Go Daddy. Google is $12 a year and includes email@yourdomain and privacy protection is included. I’m beginning my podcast endeavor with just my iPhone. My thinking is to just jump in the podcasting waters and learn by doing. I am writing a script and planning my podcast episodes. I’m going live one week from today, Friday, October 11th. In the meantime, I’m redesigning my Facebook business page to focus on my new creative direction. Will also be updating my Linkedin profile and taking a more active role in managing that SM platform, since teaching workshops seems to be part of my here and now.
“Life is an adventure which can take you to unknown and unexpected places!” Carola Jones